Your sales and marketing funnel was built for a buyer who no longer exists. Awareness, research, contact, meeting, proposal, negotiation, contract: you know these stages well, and you have spent years perfecting each one.
Your customers have not waited for you. At every one of those stages, they now have an AI-powered equivalent working on their side. They research with it, compare vendors with it, record your meetings with it, pick apart your proposals with it and review your contracts with it. Most of this happens before they ever speak to you.
