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CASE STUDY
Rising School: Lead Generation for American Curriculum
Rising School follows the American Common Core Curriculum (CCSS) adopted in the state of California that covers ELA, Reading, and Mathematics. The vision of the Rising School is a natural, holistic, student-centered learning environment that empowers and inspires students to be creative and innovative leaders. Their mission is to deliver an authentic American Curriculum in an international school that embraces the culture of the UAE.
Objectives:
- Professionalise the Rising School's marketing and sales processes using HubSpot
- Generate new leads (parents who have school-age children) interested in the American Curriculum
Challenges:
- Excel-only data records
- Increased competition within a declining market
Solution:
- Use HubSpot CRM and Marketing to align and integrate digital activity and measure sales performance
- Create numerous campaigns using content marketing (blogs, e-brochures, infographs) and landing pages with audience nurturing
5
Month Campaign
409
Marketing Qualified Leads Generated
82
Tours Scheduled by Parents
1:33
Return on Investment (Year 1 Fees Only)
Case Studies
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