Professional Automotive Marketing that Deliver Results
One of the biggest purchase decisions a person can make is buying a car, as this decision will affect their expenses for years to come. This places automotive companies in an interesting and unique position when it comes to marketing their product.
Nexa understands the automotive industry, and with years of experience working with domestic and international automotive companies, we are able to craft marketing strategies that speak to consumers, and convert quality leads into paying customers.
Understanding the Automotive Sales Funnel
One of the biggest purchase decisions a person can make is buying a car, as this decision will affect their expenses for years to come. This places automotive companies in an interesting and unique position when it comes to marketing their product, and this is why professional automotive marketing is vital. Nexa understands the automotive industry, and with years of experience working with domestic and international automotive companies, we are able to craft marketing strategies that speak to consumers, and convert these quality leads into paying customers.
As the world becomes increasingly digital, it is important to note that the majority of automotive sales have moved online, and automotive businesses should work to create a full digital experience for consumers.
So, what is the behavior of the consumer when it comes to making a decision about their automotive purchase
- Discussion: Potential customers will begin by asking questions and searching for general information, and this usually begins with online research.
- Research: After the initial interest phase, a potential consumer will move to conduct more in-depth research according to their needs. They will then narrow down their options, view online reviews and consider where to place their purchase. They will search dealerships and read reviews on social media, websites and other relevant online sources.
- Options: Once the consumer has conducted the relevant research, and pinpointed a dealership through online channels such as social media, dealerships need to have a call to action in place, one that is visible on all their possible online touch points, for example: secure a test drive or set up a meeting and this call to action is in place to set up a sale.
By having a strong online presence, and by engaging with potential customers through these platforms, from a website blog to a strong social media presence, you are able to communicate your message and convert leads into sales.
Nexa has experience working with many automotive brands from Ferrari, Audi, VW and more and will work with you to create the ideal marketing strategy for your business, from brand awareness to lead generation and of course, conversion.
Our experience with the Automotive Industry stems from our work with Ferrari, Audi, Volkswagen, Skoda, MG Motors and Geely.
Business Survival in 2022
Most of what we understood about business pre-2020 is irrelevant and over the last 2 years, we have had to reimagine business processes in the new normal by capitalizing on digital technology. We learned to act fast, be nimble in our approaches and flow with the consistent movement and disruption across all industries.
This change will be a part of our lives for many years to come and as we adjust to the new normal, we are now in a position to use what we have learned to craft a powerful future for our businesses.
2022 is about mastering these changes and leveraging off digital technologies and marketing technologies in order to achieve consistent business growth.
In this eBook, we’ll take you through digital growth tools and techniques that you can use to ensure business growth and continued success in 2022 and beyond.
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