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Background

When first reaching out to Nexa, Contractors.Direct was a fairly new company that needed to create awareness throughout the UAE. The business was looking to operate with a digital-first mindset and thus approached us, a digital marketing agency, to help them achieve this. They had a new website but it was generating little traffic to it, so Nexa set about increasing the organic traffic to the site across the UAE, with a specific focus on improving keyword rankings to compete with more established websites, as well as other similar third-party ones.

Contractors.Direct also needed to expand their current business opportunities with existing relationships and partnerships. We facilitated this for them by introducing a CRM system via HubSpot that could help them better meet the growth goals they were setting. Put simply, Contractors.Direct wanted to establish themselves and gain awareness as a unique and leading solution within the UAE to a problem within their industry, and with Nexa's strategy, they were able to achieve it.

Objectives:   

• Increase organic traffic to the new website across the UAE, with a focus on increased keyword rankings to compete with more established websites and other 3rd party websites.

Challenges:  

• Very little previous SEO activity had been conducted on their newly launched website.
• Highly competitive and diverse industry competing on limited highly searched terms and SEM competition.
  

Solution: 

• Creating a solid content and blog strategy to target high-value keywords.
• Optimising existing and newly created content as part of a Search Engine Ownership strategy.
• Backlinking and off-page activity to accelerate article distribution and increase domain and page authority.
• Improving SEO impact and identifying opportunities through monthly analytics, competitor analysis, and reporting.
• Facilitating organic traffic growth through technical performance and website updates.