Drupal is a website content management platform that has increased in popularity over the years. Often used by companies that require a more advanced website CMS than offered by other open sourced platforms such as Wordpress, Drupal provides a number of features and scalability for websites developed on the platform.
As an open-source platform, there's one main challenge when it comes to developing your website with Drupal and this is the fact that they periodically provide major updates to the platform that will require modifications to your website, if you'd like to stay up to date and current with the latest updates. This can be costly and time consuming. That said, many major websites are using this platform and if your digital marketing team or website administrators have experience with website development and coding, this platform should be considered.