While public Metaverse platforms such as The Sandbox and Decentraland are appealing for many brands, they also present challenges both from a technical and user perspective. In essence, these challenges mean that these public metaverses will not provide the best environment for every brand.
In this scenario, Nexa recommends the utilisation of 'Private Metaverses', where a brand can showcase products or services but restrict access to a select few. We'll explain the benefits of this approach below.
Nexa is helping multiple brands bring their virtual visions to life by purchasing land and developing on these in public metaverses such as The Sandbox and Decentraland. We also help to secure these purchases using hardware technology that drastically limits the risk of being hacked.
The Argument for Private Metaverses for Brands
It's easy to forget that within the Metaverse 'space', there are more commercial metaverses than just Decentraland or The Sandbox. While these public metaverses receive both large volumes of users as well as much of the media attention within the Metaverse, there are a number of private metaverses that are providing incredible brand experiences for businesses that want to (a) engage a specific, restricted audience; and (b) create a fully customised brand showcase that is not limited by platform restrictions as is commonly the case with public metaverses.
For example, businesses that want to create more personalised or personable experiences require a more controlled environment to promote their brand. This would allow them to invite guests to their Metaverse, providing a branded environment that can provide prospects with one-one interactions and engagement. Private Metaverses will also allow Web 2.0 tools such as documents, videos and other media to be available to your new Web3 audience.
Use cases for Private Metaverses:
- Product Launches or Product Demos
- Showrooms (multiple products / feature options)
- Partner Onboarding
- Employee Inductions / Onboarding / Training
- Galleries / Links to eCommerce
If you're interested in learning more about these opportunities or what your brand could look like in the Metaverse, reach out to our team.
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