Sales & Marketing Alignment Services

What does Sales & Marketing Alignment Entail? 

We will create a customer journey that begins at the awareness stage and goes right through to the brand loyalty stage, ensuring everything is tied together to make for a streamlined customer experience.

We will also use CRM technology to track your customer's journey, collect data and provide in-depth analytics around their experience. We will implement targeted email marketing, lead nurturing and marketing automation solutions. 

As a Diamond HubSpot Partner and Premier Google Partner, we combine extensive experience and expertise to ensure that high-quality marketing sales leads are generated and then supported by a winning, sales process supported by best in class sales technology. In partnership with HubSpot, our team helps clients using the HubSpot platform to drive business growth with its inbound marketing approach - it is the epitome of sales aligned with marketing. Learn more about HubSpot

Generating sales with marketing leads

Marketing teams communicate with your audience, bridging the gap between supply and demand. When aligning your business operations, you can promote your business as well as guide customers through their buyer journey. This builds stronger relationships and results in more sales. 

Marketing, at its core, is aligned with sales, since increasing sales is a primary business goal. However, when these departments share information regarding the customers, there is more transparency and success within both departments. 

Marketing that is designed to encourage and support sales includes advanced targeting and a focus on both the generation and nurturing of leads. 

Leads refer to potential customers who share exchanges with a business. They are vital to marketers as they are responsive and receptive. With the right messaging and guidance, they can be directed towards making a sale and becoming a loyal customer. 

Nexa has a team of lead specialists who can generate, captivate and qualify these leads. This includes the distribution of lead magnets, which are incentives for the potential customers to make their move from dealing with the marketing team to moving on to deal with the sales team. In doing this, we pay close attention to the stage at which a customer is at, and appeal to their needs in various ways, whether it's through email, social media or advertising. 

We also have experience in following the Account-Based Marketing approach, whereby our marketing is directed straight towards those audience members who are ready to make a purchase. Leads are, overall, a valuable resource for any business to have and work on retaining. 

Nexa's marketing methodology has been tried and tested for over a decade. We know what works and assist our clients in applying these strategies. Harness the real power of marketing meets sales and watch your business grow.