The goal of Search Engine Optimisation (SEO) is for a business to rank higher than their competitors on search engine results, because outranking your competitors has enormous value.
If your page ranks higher than your competitors and other businesses in your industry, you will receive more leads/conversions, and you will build a tangible value to your business.
So, how do you rise up the ranks in the search engine results? There are many processes associated with SEO, with one of the most important being SEO Content creation.
At Nexa, our team of copywriters have extensive experience when creating content for new websites and follow a strict process based on search engine data analytics and research in order to create content that will significantly improve your website's chances of ranking well.
What is SEO Content Creation?
Your website content is critical for SEO and is a valuable tool for both gaining authority with the search engines and helping your business gain the trust of website visitors.
When it comes to creating SEO friendly content, you need to make sure that every bit of content you put on your website is of the highest quality. It is also important that your content is helpful and has the ability to add value to the readers life in one way or another.
If your content is not helpful or engaging and if it doesn’t answer the questions users are looking to get answered, they will quickly drop off your site and move to your competitors. Google also ranks sites based on how much times users spend on your website, so you need to ensure your content keeps them on the page for longer - helping you rise further up the Google ranks.
Website Content to Help you Rank in the Search Engines
The kind of content that works well for SEO purposes ranges from short form to long form, and comes in a variety of forms. It comes down to what will work best for your business and your target audience.
SEO Content Creation includes:
- Thought Leadership Articles
- How-to Guides
- E-books / E-guides
- Infographics and optimised visual content including videos and images
In order to optimise this kind of content for the search engines, certain keywords and phrases need to be taken into account and inserted naturally within your content. However, these words should never be stuffed in your website as Google and other search engines will quickly pick up on this and penalise your site. This is why it is important to work with experienced SEO copywriters who will make sure that your site is fully optimised to the search engine best practices.
Contrary to popular belief, keywords are not the most important part of SEO content creation. Delivering consistent and quality content is vital to keeping your website healthy and visible. By creating consistent content you give your website visitors the information the want and quickly establish yourself as an industry leader - which in turn leads to increased sales and customer retention.
What we can do for you
The average customer will always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier. It's therefore important for your business to be visible at the very moment a potential customer is searching for a business such as yours.
Now, ask yourself, do you want your website to be optimised for search engines? Or do you want to own the searches?
If you are looking to implement SEO for your business, and you are looking to own the search results, Nexa is here to help.
Business Growth Guide in 2023
Economies, companies, and the world at large have witnessed massive changes over the last three years. It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s 2023 edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your business goals for 2023, as well as the latest information about marketing, sales, service, and people. Put your business ahead with a copy of this valuable, free resource.
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