HR Digitisation

Attracting the Right Candidates for Your Business

Employer branding refers to an employer’s reputation and their employee value proposition. Developing an employer branding strategy is vital in the digital age, one that is rooted in social media, employee empowerment and online reviews. An employer branding strategy helps you focus on attracting, engaging and retaining top tier talent who have not only the required skill set, but are also a strong cultural fit for your organization. 

With advanced technology, data. machine learning and AI, you are able to target the right candidates for your business. But this strategy does not just end at technology, it needs to encompass the identity of your organization and be integrated at every level of business strategy. 

The Nexa team will help you develop the ideal employer branding strategy to attract and nurture candidates through the initial discovery and application process, to the hiring, onboarding, continuous learning and retention of talent.

Digital tech is transforming the way organizations hire and manage people

HR departments are moving towards a predictive model by building talent pools and communities. With a Customer Relationship Management (CRM) system in place, businesses can network effectively by building and managing relationships with candidates and employees. You may be asking yourself, “what does a CRM have to do with candidates and employees?” 

The answer lies in technology, automation and data collection. 

Putting your candidate first during the entire application journey requires technology, data and automation to ensure the most user-friendly experience. A CRM is usually used to monitor leads for the purpose of conversion but this technology can also be used to monitor how applicants engage with the employer brand and content presented to them. The technology will then apply lead scores according to their level of interaction and engagement, which makes it easier for HR teams to identify candidates that should move on to the next phase of the hiring process. 

Having these kinds of solutions in place improves your employer brand and sets the necessary digital infrastructure for your HR department over the long-term in place. It essentially helps you build a digital-first workforce by attracting talent, filtering the best candidates, and improving employee retention. Through employer branding and technology, you have the power to transform top applicants into candidates, and ultimately committed employees who will help in growing your business.

CRM systems digitalize HR by creating a central and streamlined hub for all of your processes, which benefits businesses by:

• Managing Data: CRMs can collect, sort, analyze, and store candidate’s data. This includes assessments, communication, documents, and notes so that you can make calculated decisions and bypass the need for administrative tasks. 
• Nurturing Relationships: CRMs foster relationships through personalized experiences. This allows you to make connections and network effectively, which helps in building long-term vested interest in your business. 
• Website Management: CRMs have templates that can be customized and optimized for optimal performance. This allows you to create dedicated careers websites or website pages that are geared towards attracting prospects to your business. 
• Targeting: CRM systems can filter and target prospects, which is particularly helpful when you’re hiring a specific skill set. The benefits are twofold as you’re able to attract the right people and bypass the need to sift through unsuited applications. 
• Recruiting: CRM automation makes it possible for candidates to follow a predetermined workflow that guides them through the hiring process. This can include sections that cover various aspects, which helps you to filter out candidates in the process. 
• Tracking: Tracking is vital in the recruitment process. CRMs automate this by tracking the progress of applications and setting benchmarks among candidates. This is helpful to both the business and each of the applicants as it allows for the business to engage and manage qualified candidates effectively.
• Analytics: Analytics and reporting provided by CRMs cover a wealth of information, assisting you through unbiased screening processes. It can help you to better understand your talent pools and improve HR forecasts relating to candidates, roles within the business, performances, expectations, and benefits.
• Onboarding: CRMs used for HR are not only used for hiring purposes. They can also be used to onboard new employees more effectively, which further increases employee satisfaction and productivity levels.

What we can do for you

Nexa can help you to revolutionize your HR department with digitization. This includes all of the tools, strategies, systems, and platforms you’ll need to transform the way you hire and manage people. By utilizing the power of automation to streamline processes, you’ll have a tailored solution geared towards optimal performance and ultimately business growth.

Nexa’s Key Services:

• CRM Solutions (Implementation, Integration, and Migration)
• Recruitment 
• Onboarding 
• Employee Training
• Employer Branding