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+61 412 464 707 Speak to Us

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+61 412 464 707

Get expert marketing guidance for exactly what you need

Get expert marketing guidance and support for as long as you need it by partnering with a fractional CMO

Share Your Project

All businesses require a marketing strategy and the right personnel to execute it. For many, however, maintaining a full-time, in-house marketing team is not necessary. On the other hand, some businesses occasionally require additional assistance from a specialised marketing expert. Whatever side your company falls on, there is a solution that does not require the sole output of your own team. A fractional Chief Marketing Officer (CMO) is the answer.

A fractional CMO is hired to provide strategic marketing guidance in a part-time capacity and is typically brought in by businesses during a transition phase or specific campaign drive, say, for a product launch or rebranding. While they only consult as a part-time team member, they still provide a full service to the same level that a business would receive from a full-time and/or in-house marketing expert. The benefit is, of course, that the limited time of contract means your business does not have to continue with the fractional CMO once the project has run its course, and you have just received the help you need for your specific requirements.

NEXA provides fractional CMO services to many clients. We collaborate with businesses both with and without existing internal marketing teams, providing expert industry knowledge and a wealth of digital marketing strategies and services. Our aim is to enhance the online presence of your business in order to streamline, maximise efficiency, boost visibility, and attract and retain customers.

Through a uniquely tailored strategy, we design a marketing plan that serves your business objectives and monitor the execution of this plan with you in order to get the best out of your resources and the actions we implement as your CMO agency.

18

Year History

5

Global Locations

300+

Active Clients

2%

Top 2% of HubSpot Partners Globally

100+

In-house digital marketing specialists

Integrated digital strategy

NEXA takes a fully integrated approach to marketing and sales strategy, encompassing all aspects of brand awareness and lead generation and management, as well as customer feedback and referral rates.

Done with all of these elements in check, your business will maximise its revenue opportunities.

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NEXA's 4-Stage Strategy Development Process

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Case Studies

Berkeley

Berkeley

After electing to take on its own marketing and sales, Berkeley enlisted the help of NEXA to develop a content and marketing strategy. NEXA assisted Berkeley with automated content delivery, website optimization for higher conversion rates, and an overall digital marketing strategy.
Audi

Audi

With NEXA, Audi ran a successful lead generation campaign that delivered sales-ready leads to be closed. Utilizing sales CRM, integrated marketing systems, and social media, Audi generated 250 sales-qualified leads during a two-month campaign.
Bosch

Bosch

A worldwide name, Bosch needed a digital strategy to break into the Middle East with tailored content that reached this audience while maintaining a global identity. NEXA assisted Bosch by creating a content pillar and global social media strategy to suit different regional needs while encouraging audience and business growth.
Nolte

Nolte

With NEXA, Nolte successfully improved its online brand awareness. Facing declining footfall in showrooms, exacerbated by the Covid-19 lockdowns, Nolte needed a brand-new full content strategy for digital marketing. NEXA helped them achieve this through integrated campaigns, implementing HubSpot and sales CRM for lead generation.
CBRE

CBRE

With NEXA, CBRE modernized its marketing strategy having previously focused on cultivating personal client relationships. By implementing CRM using HubSpot, as well as a digital marketing strategy aimed at targeting investors, CBRE was able to optimise lead generation, visibility, and organic traffic.

AUM

American University of Malta

AUM required a new digital marketing strategy to attract prospective students. NEXA assisted AUM with education about lead generation and management and implemented HubSpot and SEO strategies to drive leads.
ROVE

ROVE

Rove Hotels needed a digital strategy for establishing online brand awareness. With strong competition, revenue loss due to Covid-19, and low volumes of traffic, Rove required methods for driving organic ROI using SEO. NEXA provided extensive research and analysis on keywords, user experience, and content creation strategy to assist Rove in achieving this.
LIV Marina

LIV Marina

To open LIV Marina in Dubai, NEXA assisted with the launch, social media strategy, and performance campaigns to target investors and drive organic traffic. Using HubSpot integration and a specialised content strategy, NEXA assisted LIV with a successful digital marketing campaign.

What
our clients say

  • Jeetu Mahtani - HubSpot

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.

    They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.

    One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

  • Mairead Hanlon - RED MILLS

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 

    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.

    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

  • Nolte Küchen

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

  • Rove Hotels

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.

    The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

  • Toshiba

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

  • LIV Residence

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

  • Jeetu Mahtani - HubSpot

    NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago.

    They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space.

    One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.

  • Mairead Hanlon - RED MILLS

    It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons. 

    First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.

    To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.

  • Nolte Küchen

    Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.

    We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets. 

    We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.

  • Rove Hotels

    Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions.

    The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise.  Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.

    Overall we find the team very responsive and senior management actively involved in the process.

  • Toshiba

    When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.

    Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers. 

  • LIV Residence

    When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.

    The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.

What is a Digital Marketing Strategy?

Our approach to creating a Digital Marketing & Sales strategy is highly strategic and encompasses 5 distinct areas of rollout.  The 5 stages are:

  • Initial Immersion and Workshops
  • Industry and Competitor Audit & Benchmarking
  • Strategy Development
  • Implementation Plan
  • KPI Creation, Reporting and Review

Each aspect of our strategy will be aligned to a customised marketing and sales funnel that looks at your customer journey all the way from top of the funnel aspects such as brand awareness and messaging through to key bottom of funnel influencers such as nurturing and closing content.  In addition to this we'll help your company to understand important data points at each stage to drive efficiency during lead generation and sales processes.

A Digital Marketing Strategy incorporates a variety of marketing tactics and tools including:

  • Content Marketing: In order to be found online you need to create relevant, helpful and well optimised content, from website blogs to social media posts and videos. Content marketing involves the creating and distributing of online materials such as the aforementioned and does not explicitly promote your business, rather it is intended to stimulate interest in your offerings and establish your business as an industry thought leader - building trust with your audience and helping you rise up the search engine ranks. A digital marketing strategy will consider the type of content you want and need to create. Most marketing strategies rely on a primary content type that is usually published on a businesses main site and from here, it will be repurposed and shared across online platforms including email marketing campaigns, social media and more. 

  • Social Media Marketing: Social media marketing refers to the use of social media platforms such as Facebook, TikTok, LinkedIn and Instagram to promote your website, product, service or business. There are a variety of ways to use social media to engage and reach your audience, from organic posts, to social media paid advertisements designed to reach your exact target audience and convert them into leads. Social media offers a way to engage and communicate with your audience in real time and allows you to establish trusted relationships and keep your brand top of mind at all times.

  • Search Engine Marketing: Search engine marketing refers to getting your website to rank in the search engine result pages for terms and keywords relevant to your business offerings. There are a variety of SEM tactics that businesses can use to get their website ranking including search engine optimization which is a tactic for long-term results and Pay-Per-Click marketing which helps to gain leads in a short amount of time.

  • Email Marketing: Thanks to personalisation and advanced segmentation, email marketing is on the rise. This is a great tactic for brand awareness, lead nurturing and customer retention. It is by understanding data, and tracking email campaigns that you are able to understand the buyer's journey and create campaigns that convert leads into loyal, paying customers. 

  • Lead Generation:  If your business requires a predictable flow of qualified sales leads for your sales team to work on, digital marketing can provide this.  If regular lead generation is important for your business, NEXA can produce Marketing Qualified Leads (MQLs) - those generated from enquiry forms on your website or through social media platforms such as LinkedIn or better qualified Sales Qualified Leads (SQLs) that have been generated through a combination of marketing activities and campaigns but and personal telesales / telemarketing.  These leads are sales-ready by nature, meaning your team won't need to spend time prospecting or nurturing and instead can focus on creating proposals and closing deals.

The above are just a few tools and tactics used to create streamlined and effective digital marketing strategies for the businesses we work with. 

What NEXA can do for you

At NEXA, we will work with your team to identify the opportunities available to your business.  We'll also take time to understand potential challenges and provide solutions to overcome these.  

Speak to our team of digital consultants and start your strategic digital marketing journey today.

 

Our Partners

HubSpot Diamond Partner
TikTok Partner
Snapchat Partner
Google Partner
Meta Business Partner

Our Awards

MENA Search Awards 2022
MENA Search Awards 2021
MENA Search Awards 2019
MENA Search Awards 2018
MENA Search Awards 2017
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Extensive industry knowledge to give your business the best marketing strategy

Since 2005, NEXA has provided award-winning digital marketing services across industries to clients around the globe. 

We offer top-tier marketing solutions that include digital marketing campaigns, lead generation, website design and development, search engine marketing, social media, as well as sales and CRM services. As your CMO agency, we ensure that these services are seamlessly integrated into your business’s marketing objectives to achieve quality results.

With almost two decades of experience, NEXA provides industry knowledge and expertise that drives growth and sales for our clients, devising and creating digital marketing strategies that attract, engage, and convert customers for your business. 

NEXA is proudly partnered with major international media and advertising platforms. We are an established Google Premier Partner, as well as a Meta, LinkedIn, Snapchat, and TikTok Partner. These collaborations and partnerships allow us to connect to a global audience. As your CMO agency, we do not just provide expertise and solutions, we provide connections.

NEXA’s CMO services can help you reach your audience, convert leads, and boost your sales. We will identify the right approach for your business and implement tailored strategies to drive you there. Partner with us as your CMO agency today and accelerate your growth.

We have extensive experience in the following industries

B2B Marketing Education Automotive Healthcare Hospitality Real Estate E-Commerce
IS YOUR COMPANY SET TO SURVIVE IN 2023?

Business Growth Guide in 2023

Economies, companies, and the world at large have witnessed massive changes over the last three years. It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s 2023 edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your business goals for 2023, as well as the latest information about marketing, sales, service, and people. Put your business ahead with a copy of this valuable, free resource.

Download E-guide
NEXA-Business-Growth-ebook-2023
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Our Offices

Nexa HEAD Office

Office 1205, Grosvenor Business Tower,
P.O. Box: 123439,
Tecom, Dubai,  UAE

CONTACT DETAILS

Phn: +971 52 869 2447,
Tel: +97144329464

Email: support@digitalnexa.com

Nexa AUSTRALIA Office

Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134

CONTACT DETAILS

Tel: +61 412 464 707

Email: support@digitalnexa.com

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN
UK

CONTACT DETAILS

Email: support@digitalnexa.com

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York
USA

CONTACT DETAILS

Email: support@digitalnexa.com

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