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Nexa Case Study: College of Fashion & Design

Nexa was selected by the College of Fashion & Design, a new university in the UAE, as their Digital Marketing partner.

The campaign focus was centered around content and inbound marketing with social media, search (organic and paid) and marketing automation (email, workflows and lead scoring – all powered by HubSpot) being integral content distribution vehicles.  Our team also helped to setup the student enrollment and sales funnels to ensure that marketing effort was correctly mapped to student enrollments and revenue.

As a new university in a highly competitive market, our objective was to create trust and credibility for the institution using content and online visibility.  With our understanding of the regional education sector, we knew that reaching just students wouldn't be enough.  We therefore targeted schools, parents and other stakeholders involved in making further education enrollment decisions.

The Brief

The launch of a brand new university in the UAE. The challenge was to create awareness, trust and credibility in a higher education brand that has no previous history using a fully integrated digital marketing campaign.

The investment by students is significant given that programs are for 3 years with average fees approximately US$ 15-20,000 per year.  Our role was to create a clear digital marketing strategy ensuring that the link between Marketing and Sales was linear.  The ultimate goal of the engagement was to identify students who will enroll for the programs on offer.

CFD, Nexa Digital Case Study

College of Fashion & Design: The Numbers

55,000

Website Visits

600+

Leads Generated

US$2,610,000

Potential Revenue for Qualified Leads

1 : 12.5

ROI from confirmed students so far