It’s fair to say the the early NFTs were certainly focused on the ownership aspects of digital assets but combined with other technology, NFTs are quickly becoming a validation token (or ticket) for access into communities of like-minded individuals who all have one thing in common - ownership of a specific type or part of a collection of NFTs.
Using platforms such as Telegram and Discord, NFT holders can access a collection’s dedicated channel and communicate with other ‘members’ after validating their NFT ownership.
Telegram and Discord Setup
In the Web3 era, Telegram, Discord and Twitter are fast becoming the dominant platforms in this space and large communities are forming within them. With what feels like a backlash against the likes of Facebook, Discord in particular is seen as the most flexible home for Web3 and specifically NFT communities ,where additional features can be seamlessly integrated into each 'server' or community to enhance experience. Some of these features include specific roles for each member, automated bots that can keep an eye and flag unruly behavior and the ability to verify membership to a group if NFT ownership for example, is a prerequisite requirement for access to a Discord server.
Telegram doesn't offer the same level of features but what's ironic is that the Web3 backlash against the likes of Facebook and other Web 2.0 or centralised platforms still has utility for same generation platforms such as Discord, Telegram and Twitter and we expect a new generation of Web3 community platforms to surface and increase in popularity and usage over time.
Until then, if you are looking to build a Web3 community to create engagement for your brand, you shouldn't look any further than the three aforementioned platforms. Depending on the features or integrations required for your server, you may need additional technical support. If this is the case, speak to our team by completing the form on this page.
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