One of the biggest purchase decisions a person can make is buying a car, as this decision will affect their expenses for years to come. This places automotive companies in an interesting and unique position when it comes to marketing their product.
Nexa understands the automotive industry, and with years of experience working with domestic and international automotive companies, we are able to craft marketing strategies that speak to consumers, and convert quality leads into paying customers.
Understanding the Automotive Sales Funnel
One of the biggest purchase decisions a person can make is buying a car, as this decision will affect their expenses for years to come. This places automotive companies in an interesting and unique position when it comes to marketing their product, and this is why professional automotive marketing is vital. Nexa understands the automotive industry, and with years of experience working with domestic and international automotive companies, we are able to craft marketing strategies that speak to consumers, and convert these quality leads into paying customers.
As the world becomes increasingly digital, it is important to note that the majority of automotive sales have moved online, and automotive businesses should work to create a full digital experience for consumers.
So, what is the behavior of the consumer when it comes to making a decision about their automotive purchase
- Discussion: Potential customers will begin by asking questions and searching for general information, and this usually begins with online research.
- Research: After the initial interest phase, a potential consumer will move to conduct more in-depth research according to their needs. They will then narrow down their options, view online reviews and consider where to place their purchase. They will search dealerships and read reviews on social media, websites and other relevant online sources.
- Options: Once the consumer has conducted the relevant research, and pinpointed a dealership through online channels such as social media, dealerships need to have a call to action in place, one that is visible on all their possible online touch points, for example: secure a test drive or set up a meeting and this call to action is in place to set up a sale.
By having a strong online presence, and by engaging with potential customers through these platforms, from a website blog to a strong social media presence, you are able to communicate your message and convert leads into sales.
Nexa has experience working with many automotive brands from Ferrari, Audi, VW and more and will work with you to create the ideal marketing strategy for your business, from brand awareness to lead generation and of course, conversion.
Our experience with the Automotive Industry stems from our work with Ferrari, Audi, Volkswagen, Skoda, MG Motors and Geely.
Business Growth Guide in 2023
Economies, companies, and the world at large have witnessed massive changes over the last three years. It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s 2023 edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your business goals for 2023, as well as the latest information about marketing, sales, service, and people. Put your business ahead with a copy of this valuable, free resource.
WE'D LOVE TO SPEAK TO YOU
Get in touch
Complete the form below and one of our senior team will contact you personally