Website Backlink Building Services

How Backlinks Work

SEO and Backlinks

Backlinks are generated through high quality content that is distributed to well known websites and online resources, and this content directs readers back to your business website. This strategy helps you gain quality leads while establishing your business as a trusted and authoritative website.

This kind of search engine optimisation is important when it comes to building website authority. However, this strategy is not about simply spamming sites with your links, as this will quickly get your site into severe trouble with the search engines. In order to do this successfully you need to build relationships with other influencers and industry thought leaders, and get them to share your links on their sites.

Digital PR and Backlinks

Publishing quality content and thought leader articles on authoritative websites that your target market visits regularly, and ensuring these articles link back to your website, will help your website's presence in the search results and will ensure that you are generating qualified traffic to your website. 

One of the core ways to achieve this is to publish helpful and relevant content on authoritative websites, and provide an incentive for the reader to click through to your personal website. This can be done by citing a source that links back to your site, linking to something visual that the audience will benefit from, or directing the reader to more in-depth information - all of which will be housed on your personal site. This practice is encouraged by Google and related search engines and should be a part of every businesses marketing campaign strategy. 

Benefits of Backlinks:

• Referral Traffic: Publishing informative content on popular and respected sites that your target audience frequents ensures you gain high quality referral traffic. That is, your target audience will be directed to your specific website through your backlink. 
• Branding: By building links and directing traffic to your site, you have the opportunity to present your brand to high quality prospects. 
• Build Authority: By having your content distributed on authoritative sites, you build your brand up as an industry leader. Not only will you be viewed as a thought leader but your target audience, the search engines will also begin to view your website as authoritative, which in turn, will help you rise up the search engine result pages.
• Nurture Relationships: By building relationships with authoritative sites and industry leaders, you will quickly establish yourself as a trusted thought leader in your field. By sharing quality content that links back to your website, you are also nurturing relationships with prospects who will turn to you when they need industry related advice or want to make a purchase. 

What we can do for you

Historically, Google used backlinks as a key indicator when determining the quality of a website (in order to rank it). But as Search Engine Optimisation agencies realised this, what followed was mass link building, which in the short term at least proved to be a highly successful exercise. Once Google realised that their search engine algorithms were being manipulated, they created a number of updates to counter this with many websites being blacklisted for this practice.

At Nexa, we understand these changes and create genuine, relative and measurable backlinks to your website, webpages, products and service offerings.