"Build it and they will come" isn't an approach that has worked well for businesses in the online space thus far and there's no reason to suggest this will change in the Metaverse.
If your business is looking to create a presence in either public or private metaverses, it's important that your target audiences are aware of this and can understand how they can engage with your brand.
Nexa offers Metaverse marketing services to help your brand connect with online audiences, creating engagement strategies on platforms such as Telegram and Discord together with more traditional social media platforms such as Twitter, Instagram and TikTok.
Brand Marketing in the Metaverse: Engage your Audience
Online advertising isn't a new phenomena with millions of brands using centralised search engines and social media platforms to market their products and services and in doing so, reaching target audiences effectively and cost-efficiently.
But in the Web3 world, a number of alternative platforms are being used that currently offer no in-platform advertising and this presents a challenges to businesses relying on third-party platforms to engage audiences. These platforms include Telegram and Discord and they encourage community development within these platforms. Therefore, in order to engage Web3 audiences, brands must be aware of the technical capabilities of each platform, while understanding the changing role of Twitter in the process. Brands also need to understand how to communicate to and engage with audiences on these platforms as the experience as vastly different from community engagement on platforms such as Facebook, Instagram and TikTok both in terms on content type and interaction levels.
If you're interested in learning more about these opportunities or what your brand could look like in the Metaverse, reach out to our team.
Free White Paper: Introduction to Web3 and the Metaverse
There's a real buzz about Web 3.0 and the Metaverse right now...
But where do you start? What are the key aspects of Web 3.0 and the Metaverse that you need to be aware of? More importantly, where are the opportunities for you and your business?
The purpose of this White Paper is to provide a clear and concise understanding of the fundamental aspects of Web 3.0 using laymans terms and real life examples to help illustrate the opportunities that exist now. In the digital world, first-mover advantage is a very real concept and those who embrace this will stand to benefit faster than others.
- A decentralised world challenges everything we take for granted today
- The Blockchain supports commercial Web3.0 opportunities
- NFTs really can provide value to businesses who care about their communities
- DAOs have the potential of impacting every business now and in the future
Download the White Paper and start your Web3 journey today.
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