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Nexa Case Study: Ferrari

After a competitive pitch process, Nexa was selected by Ferrari as their digital content creation agency for the launch of the Ferrari 488 Passione Rossa campaign.  From content ideation, video conceptualisation, direction and post production, this engagement has showcased Nexa's abilities as a quality film production agency to a wide audience.  

A highly successful engagement to date, our work has been recognised not just regionally but also by Ferrari global.  

Objectives

Making a Ferrari look good is easy.  But as one of the most desirable global brands around, we wanted to showcase the emotional side of Ferrari.

We wanted viewers to understand what it means to drive a Ferrari 488 - the passion, the power and other raw emotions that make us forget who we are in that moment.

The launch campaign consisted of Giancarlo Fisichella showing the power of the 488 by taking social media influencers and Ferrari owners on a lap around the Yas Formula One circuit.

Ferrari, A Nexa Case Study

Ferrari: The Numbers

90,490+

Engagements
The highest engaged post Ferrari Global has ever produced on Social Media

117,600+

Video Views
The record number of video views Ferrari have had on Instagram for the campaign launch video

5.5 Million+

Interactions
Received from the influencers that we carefully selected for the campaign

10 Million+

Total Impressions
Total impressions during the first 3 months of the campaign