The term "Content is King" is often used to highlight the importance of content within modern day marketing. Today, the role of content within any social media campaign is as significant, if not more, than the channels you employ or the advertising budget you spend. Content is what attracts online prospects whether it be videos, imagery, animations, informative blog articles, podcasts or e-guides. Without high quality content, the effectiveness of your social media activity will be compromised.
Quality content also allows you to scale the use of what has been produced for your brand. It's not uncommon to re-purpose different types of content for the different social media distribution platforms on offer. For example, a video that has been produced for YouTube can also be used for a Facebook post or campaigns, but with the added inclusion of subtitles given the large number of people who view videos on Facebook without the volume turned on.
Growing a business today is harder than it's ever been. Today's consumers are highly empowered and have access to more information than ever before.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2019, learn how you can align all your teams to achieve your KPIs and real growth which is impacted by customer satisfaction.
Now in it's Third Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2019.
Over 10,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.