Together with the quality and depth of content on your website, the structure and design of your site plays an important role in terms of how search engines such as Google rank and display your website.
Therefore, before you begin any SEO or website optimization project, it's important that you have an overview of the performance of your website as its currently stands.
The purpose of a website SEO audit is to give you a detailed analysis of your websites health, search engine ranking and all round performance. By assessing certain areas, you will be able to get a full picture of your website effectiveness, which will help you gain further insight into how to improve and optimise your site. A website audit will help you identify any issues your site may be experiences and with this information you will be able to implement tactics to better your sites health, and in turn, gain more clients.
An SEO audit will measure how well your website has been optimised for the search engine results and it will analyse your keywords, links, traffic behaviour, meta data, conversions and more. This kind of audit will give your marketing team insight into what factors are affecting your websites performance and will help set you on the right path.
As it stands, Google is continuously updating their algorithm to ensure only the best sites get presented to users, and by conducting a thorough SEO audit you will always be kept up to date with any changes and you will have the opportunity to make the relevant changes to ensure your site SEO is always up to Google's ever changing standards.
An SEO audit covers a variety of aspects related to your website optimisation.
The basics that are looked at in an SEO Audit include:
Essentially, a website SEO Audit will identify anything that may lead to a website penalisation, giving you the opportunity to make the necessary amendments. Essentially, with an SEO audit in place, you will never get left behind.
Complete the details below to see how optimized a specific web page, landing page, or blog post is for an exact keyword or phrase. Once completed, download your Audit
As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in it's Second Edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 Step Guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.