Influencer Marketing - Agency Services

• Social Media Influencer Targeting and Outreach: Identifying the right type of influencers to promote your brand, product or services can be a difficult task and goes beyond simply understanding the type and quality of content that needs to be created and shared.  At Nexa, we not only identify social media influencers, but we also check their backgrounds, profiles, quality of previous work and content and the types of brands that they have engaged with previously.  We also have a deep understanding of what it takes to engage them commercially and manage the entire process from targeting, outreach, contract creation and payments (if required).
• Key Performance Indicator Setting and Monitoring: We often hear stories about how social media influencers have engaged with brands, but not produced the type, quality and volume of work expected.  Our extensive experience in managing social media influencers means that we work hard with the brands we represent to identify and agree on the specific deliverables expected of an influencer.  We then ensure that this is communicated and contracted to remove any future ambiguities and then vet the quality of work produced and shared, monitor its performance and create detailed reports of the results.
• In-depth and Independent Reporting: It can be dangerous to rely on the reports provided to brands by Social Media Influencers as an indicator of performance.  Therefore, our team produce detailed, independently verified reports using the type of enterprise-level reporting tools that most influencers would not have access to.

It can be dangerous to rely on the reports provided to brands by Social Media Influencers as an indicator of performance.  Therefore, our team produce detailed, independently verified reports using the type of enterprise-level reporting tools that most influencers would not have access to.