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Conversion Rate Optimisation (CRO), how it works:
Conversion Optimisation, also referred to as Conversion Rate Optimisation (CRO), is the process for increasing the percentage of online visitors into customers, or getting visitors to take a specific action. When it comes to e-commerce, conversion is the key difference between success and failure for any online business.
The Importance of Conversion Rate Optimisation
As stated previously, your websites conversion rate refers to the number of times a visitor completes a specific goal.
Search Engine Optimisation and PPC ads can get a visitor to your site - but what they do on your site is vital. Online businesses and e-commerce sites need to have a goal in mind and these goals come in a variety of forms. For example: do you want macro-conversions that result in a sale? Of course. But you are also able to implement micro-conversions that help you gain visitor information, allowing you to nurture leads for future sales. For example: you may direct a prospect to a landing page that requires them to fill in their information in order to download or access specific information. This micro-conversion allows you the opportunity to add these leads to a data base and nurture them for future sales and guide them through the buyers journey.
What we can do for you
It's therefore vital that online businesses or e-commerce platforms understand the importance of Conversion Rate Optimisation (CRO) and have an actionable strategy to implement this.
At Nexa, we use best in class software, tools and tactics to implement CRO for any online business. We work with businesses across the world, servicing clients from our offices in Dubai, Manchester and New York.
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte Küchen
Since NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
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When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
