Lead Generation and Revenue Generation from Social Media


Sales Lead Generation and Revenue Services:

Social media for businesses is no longer solely for customer service and brand visibility. While these aspects remain important, these platforms have evolved to become a business-friendly tool that generates both leads and even direct sales. 

For many businesses, social media platforms such as Facebook, LinkedIn, YouTube and Twitter are used as sales lead generation platforms. After all, the extensive databases of users that are using these platforms combined with the advanced options available to businesses make it a great way to reach your target audience. 

For retailers and e-commerce businesses, social media platforms such as Facebook, Instagram, Snapchat, LinkedIn and Pinterest are being used as direct drivers of footfall (or website traffic for e-commerce retailers) and sales revenue with the introduction of Facebook and Instagram Shopping.

The leads and revenue generated from social media activity are a tangible indication of the returns on your investment in social media. There are various ways to measure this, from leads to sales, as well as traffic, views, referrals and engagements. 

While these results can be gratifying for a business, it must be noted that it takes considerable investment in terms of time and effort to be successful. A dedicated social media strategy is needed, which needs to work in conjunction with the overall marketing plan for a business. With this foundation, your social media activity will be directed towards generating leads and subsequent sales as well. 

Leads gained via social media require both reach and conversion among your prospective customers. These figures need to be maximised and measured. Brands on social media find the highest success rates when they can attract and engage their ideal customer personas. Finding and engaging with them requires the exploration of topics, networks and keywords which match the audience. 

Conversion refers to the capturing of contact details. This can be attained in the following ways:

  • Lead generation forms 
  • Interactive posts and stories
  • Calls to action
  • Links to optimised landing pages designed for mobile
  • Referrals
  • Competitions
  • Discount codes and offers
  • Advertising

Shoppable posts are a recent development via major social networks that allow for direct purchases to be made on the app. This will improve the lead generation and revenue of businesses, provided they can conduct social selling effectively. 

Leads can be generated directly on social media platforms, or these platforms can be used to direct people to other channels where leads are then captured. To entice someone to share their information with you, a business needs to present an offer of value in exchange. From that point on, those leads need to be nurtured on an ongoing basis. 

This is why the content shared on social media plays a vital role. It requires the following:

  • Timeliness and consistency with responses which are best achieved with automation
  • Personalisation to add an intimate and more binding relationship with potential customers who seek direct communication
  • Optimisation to increase your reach organically
  • Incentives that are enticing enough for your audience and meet their expectations once delivered
  • Varied content, from diverse formats (including video) to a range of types of content and platforms used
  • Community building to create loyalty among converted leads and aspiration to become part of that for those who aren’t there yet

Nexa has worked with several companies to create social media strategies that drive leads and revenue. From the concept to the creation, management and measurement of your social media, our team of specialists can help your business to grow. 



Business Survival in 2021


It’s time to take the next steps for your business.

Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.

Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift? 

Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.

Download E-Guide
NEXA-book-2021 (1)

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