One of the most important abilities that HubSpot provides to both marketing and sales professionals is its ability to track individuals and individual journeys across every digital touchpoint that your company offers.
This means that unlike tools such as Google Analytics, HubSpot will track each and every person located within the HubSpot CRM who has engaged with you via email, your website, your videos or even on social media. This provides sales and marketing professionals with the ability to understand the mindset of each prospect or customer.
For example, if a customer returns back to your website and views pages of different products or services, your sales team will be alerted to this instantly - even if your customer doesn't reach out.
Want to learn more about HubSpot's tracking and CRM? Not sure if HubSpot is right for your business? View the video below: