Microsite Design and Development: Breakdown of Options
Perfect for marketing campaigns, new product launches or short term small information portals - Microsites are often the answer. They are site's connected to your brand, yet do not form part of your main website's URL. These extensions can help your business with SEO, brand awareness and website management.
Many businesses often go down the road of creating unnecessarily large websites and online portals for marketing campaigns or new product launches when a simple 4 or 5 page microsite would have been more time and cost-effective.
With a full understanding of your objectives, we'll provide you with a small-scale site that provides the gist of what is needed for a particular project or campaign, whether to sell select merchandise or to support a marketing campaign. We design and develop responsive microsites with or without a CMS (Content Managing System), as per your requirements.
With a Microsite, your Brand can...
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Keep things organised
For a clean-looking website and organization that keeps things clutter-free, you could benefit from directing certain audiences to a specific site. This way, you can keep your leading site and the microsite for your project as separate, albeit coherent entities.
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Cater directly
By having a designated site, the people who visit it can find what they came for straightforwardly without the possibility of being overwhelmed with all of your content and services.
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Have temporary services or campaigns
Microsites are often created for the time being, which allows for a degree of experimentation and flexibility. You can venture away from your traditional methods to see what other techniques work for you, and then archive that fully without deleting sections from your main site.
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Expand your brand
Microsites can extend your brand awareness, allowing you to reach new audiences. It can also improve your SEO efforts as the unique URL can contain specific keywords, and it can lead people back to your main website if you add in the relevant links.
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Generate leads
Microsites are an excellent source for lead generating tools which can capitalize on their increased customer engagement. By having valuable, interactive and specific content, you are more likely to generate high-quality and pre-qualified leads on these specified sites.
We create microsites that are:
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Engaging and relevant content in a variety of formats
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Simplified by means of navigation, focus and CTAs
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Interactive with tools such as gamification
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Easily shareable
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Embedded with analytical tools
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Optimized, from the URL to the content
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Inherently quick to create
If you are running a particular campaign or selling niche products as a sideline revenue stream for your brand, a microsite will save you the time and costs of redeveloping your main website. They work particularly well for those interested in developing short term sites for specific campaigns.
Nexa also offers a range of other website offers if microsites are not right for you. Chat with us about your ideas and what you'd like to achieve. If it's right for you, we'll make it happen. If not, we can work with you to develop your main website, introduce you to CRM, or produce content aligned with your needs.
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.
Case Studies
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte KüchenSince NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We partnered with NEXA to enhance the digital presence of Dubai Creek Resort and elevate visibility across our key offerings - dining, golf, spa and luxury villas. With a tailored and data-driven SEO strategy, NEXA delivered impressive results, including a 20% YoY increase in organic traffic visibility and a noticeable uplift in bookings for our premium services. Their campaign not only met but exceeded our expectations, securing top rankings in highly competitive categories such as 'Best Thai Restaurant in Dubai' and 'Golf Villas in Dubai.
Compared to previous years, the growth in our website's visibility, keyword rankings and traffic has been remarkable. NEXA’s deep expertise, strategic approach and commitment to continuous optimisation have played a critical role in that success. Their work has transformed our digital presence, strengthened our position in the luxury hospitality space and driven measurable business impact. We truly value this partnership and look forward to achieving even greater results together.
Afrah Aziz
Senior Digital Marketing Manager,
Dubai Creek Resort
Our partnership with NEXA has been nothing short of transformative. In just a few months, we’ve seen remarkable SEO results driven by their expertise, ownership and proactive mindset.
They don’t just respond-they anticipate, innovate and deliver. Their impact on our brand visibility has been outstanding and we believe they truly deserve this recognition.
Amira Elkoushiry
Brand and Digital Experience
e& enterprise
Working with NEXA supported our goal of strengthening our digital presence in a sensitive and highly regulated environment. We needed localized content, stronger visibility, and support for both B2B and B2C growth. Your team worked within strict guidelines, respected our data and security protocols, and helped us reach audiences across key sectors.
The improvements in our traffic, visibility, and engagement reflect the impact of this partnership. NEXA delivered work that aligned with our standards and long-term goals.
STC
NEXA has been an exceptional partner to work with. Their team is fast, responsive, and highly reliable, especially when it comes to ad-hoc requests and time-sensitive work. What truly sets them apart is their accessibility the team is always available, proactive, and willing to go the extra mile to deliver quality results. We value their agility,
professionalism, and commitment, and look forward to continuing our collaboration
Assistant Director ‑ Marketing,
Dubai Silicon Oasis
When we first embarked on this journey with NEXA, we never imagined that this would be the outcome. We’ve achieved much more than we ever thought possible in such a short amount of time.
The team at NEXA have gone above and beyond our goals for this project and have helped us revolutionise our business model.
We now understand why so many of our brokers have used NEXA’s services!
Berkeley Services Group
While many agencies chase trends, NEXA has an institutional understanding of digital marketing that comes from 20 years of being in the trenches. They have consistently been several steps ahead in adopting new platforms, refining methodologies, and building the right partnerships before the market catches up.
Over the course of 12 years and across multiple projects spanning different industries and scopes, every engagement I have had with them has demonstrated something rare in this market, the ability to evolve without losing focus.
Characterized by clear communication, measurable outcomes, and a team that genuinely understands the commercial objectives behind each brief, NEXA consistently delivers business results.
For any organization serious about growth in this region, NEXA is not just a vendor. They are a strategic asset.
e7 Group
Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Building 4, Union Business Park, Dubai Investment Park 1, Dubai, UAE
CONTACT DETAILS
Phn: +971 52 869 2447
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Email: support@digitalnexa.com
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Nexa NYC Office
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Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
MAZNEXA KSA Office
Al Imam Saud Ibn Abdul Aziz Branch Rd, Almasiaf, Riyadh 12465, Saudi Arabia
CONTACT DETAILS
Tel: +966 9200 31654
Email: support@digitalnexa.com
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