They don’t say “content is king” for nothing! Content marketing is vital for online success as it allows businesses the opportunity to connect with their target market by providing them with relevant and helpful information.
At Nexa, we understand the value of content marketing and will design a content strategy that engages with your customers and potential customers, with the aim of building trust, nurturing relationships and converting your leads into loyal clients.
When a user searches for your product or service online, it is important that your website appears on the first page of the search results, and if you want to achieve this you need a strong content strategy.
Search Engines such as Google want to provide users with content that is relevant, helpful, and meaningful in relation to the users search and with machine learning progressing daily, Google has been able to analyse the value of a web pages content, helping quality content rise up the search engine results ranks. If you want your website to be seen, attract traffic, gain leads and convert those leads into sales, then it is vital to create a high quality
So, how does this benefit your bottom line? By delivering high quality and thought-leadership articles, not only will you increase your website ranking, you will keep users on your website for longer periods of time as they are interested in the information you are providing. By delivering this kind of value to your audience, you will get repeat visits to your site, build trust, and gain loyal customers - and this is the power of content strategy.
These are just a few examples of what is required for a strong content strategy, other aspects of your content strategy will include social sharing, video content, infographics, content calendars, content automation, and content management.
But should we just aim to survive? Are there new opportunities that can help re-shape our businesses (for the better)?
Our new book: Business Survival in 2020: Fighting the Impact of COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.