Content Strategy Services


The role of content within a digital marketing campaign is more significant than ever.

If you have sat in on any marketing meeting you will have heard the phrase "Content is King." Content marketing is vital for online success as it allows businesses the opportunity to connect with their target market by providing them with relevant, informative and helpful information. 

At Nexa, we understand the value of content marketing and will design a content strategy that engages with your customers and potential customers, with the aim of building trust, gaining leads, nurturing relationships and converting your leads into loyal clients.


The Importance of Content Strategy for Digital Marketing

When a user searches for your product or service online, your website needs to appear on the first page of the search results - and as high up in the results as possible. And if you want to achieve this, you need to have a strong content strategy in place.

Search Engines such as Google are dedicated to providing users with content that is relevant, informative and helpful in relation to the what they are searching for through the platform. Because of Google's machine learning capabilities, the platforms is able to analyse the quality and value of website content, and if your content is deemed relevant, your website will rise up the Google ranks, attract more traffic and gain leads. With this in mind, it is vital for you to have consistent, helpful and high quality content throughout your website. 

Content Strategy to Better your Bottom Line

By delivering the highest quality content and thought leadership blogs, you will increase your website ranking and keep users on your website for longer periods of time, which will inevitably lead to brand loyalty and of course, more sales.

What does high quality content look like?

  • Long-form thought leader articles: Google favours long-form articles that inform the viewer and establish your business as an industry thought leader and your audience will appreciate this kind of content too. By providing your clients with information that they need, and assisting them through informative articles, you quickly establish yourself as an industry authority.
  • Search Intent: The job of a content marketing expert is to understand the intent behind a users specific search and make sure that the content presented on your website is relevant to this intent and helps the user. 
  • E-books/ E-Guides: E-book content offers the opportunity to expand on different elements of your business, expanding your authority on Google, and establishing trusted relationships with potential customers. This kind of content also gives you the opportunity to collect user data because in order to download this free content, the user will have to provide you with their contact information - helping with your lead generation efforts. 
  • Pillar Pages: A Pillar Page forms the foundation on which a specific topic is built and it covers all aspects of a particular topic on a single page. It also offers room for more in-depth reporting in more detailed cluster blog posts, all of which will hyperlink back to the primary pillar page. 
  • On Page Optimisation: This is the technical aspect of content strategy and is the practice of optimising a website and webpages in order to rank higher in Google’s search results.

These are just a few examples of what is required for a strong content strategy, other aspects of your content strategy will include social sharing, video content, infographics, content calendars, content automation, and content management.


Modern Workplace with Laptop showing Landing Page in Doodle Design Style with text Content Development. Toned 3d Image with Selective Focus.

Business Survival in 2021


It’s time to take the next steps for your business.

Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.

Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift? 

Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.

Download E-Guide
NEXA-book-2021 (1)

Get in touch

Complete the form below and one of our senior team will contact you personally

Our Offices

Nexa Head Office

Office 1205, Grosvenor Business Tower,
Tecom, Dubai, UAE
P.O. Box: 123439

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York


Stay Plugged

Subscribe to our newsletter and stay updated on the latest design stories, new projects and case studies.