The role of landing pages is often underestimated and almost always misunderstood. Put simply, if you have a landing page that you can drive website traffic to and if the landing page is optimized for lead generation, the number of new business leads that you can generate is literally unlimited.
Unfortunately, most businesses who engage in any form of online advertising often disregard the importance of having a optimized landing page that makes it easy for potential customers to connect and engage with your business. The smallest difference in conversion rates can mean a difference of hundreds of thousands of dollars (or dhirams) especially if your landing page receives high volumes of traffic.
At Nexa, we fully understand what makes a good or bad landing page and have many years of experience in understanding what works and what doesn't. So, if your company advertises online, whether it be in the form of PPC advertising or display banner ads, please talk to us and we can guide you in terms of making sure that your landing pages are correctly setup and optimized to drive new business your way.
As technology has evolved, the need for a organisation's sales and marketing processes to be aligned has never been greater.
Now in it's Second Edition, this free, annual e-book not only highlights the importance of aligning marketing with sales but also provides a 3 Step Guide for businesses to implement.
Over 5,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.