Gulf Craft is one of the top seven shipyards in the world, building ocean-going crafts ranging from 31 to 175 feet in length, backed by a strong global network spanning Europe, Middle East, Africa, Asia and the Pacific. Nexa were tasked in creating the website, but with a key focus, of bringing the company into the digital realm, this not only included building a new website, for the main site, and the subsidiary brands. All where built on the HubSpot platform, which also ensured that the site change dynamics, from not only a website, but a lead generation website. With HubSpot tools, the site users where put into workflows and sequences to ensure they where nurtured, and also manages could see the full interaction between a prospect and sales agent to final conversion.