Open Sourced Solution or Tailor-Made Content Management Solutions
When it comes to the digital space, everyone knows that "content is king." It is important that every piece of content you publish on your website is optimised for the search engines, answers the right questions and is of the highest quality. And when it comes to developing a new website, one of the most important decisions you will have to make is the selection of which Content Management System (CMS) to use. A CMS is a software that is used to manage the creation and editing of your digital content.
There are many different types of CMS's to choose from, so it's important that your website's goals and objectives are clearly outlined in order to help you make the correct decision.
For complex sites, where a 3rd party CMS may not be suitable, Nexa builds fully tailor-made, custom CMS. That sets us apart from most other businesses and although the level of work involved in the development of our CMS is much greater, each client is provided with a CMS that is fully flexible and can be adapted over time as requirements change.
The Nexa CMS is also extremely user friendly and provides a WYSIWYG interface where site administrators can modify a ‘mirror’ editing version of the site, and then upload the new content at the click of a button. More complex changes to the site can be administered using a MSWord type interface.
Questions to help you choose the best CMS for your new website:
- Will you require constant and complex modifications to your website?
- Are you looking for a free, open sourced platform?
- Who will be managing the content on your website? Will it be you or a more junior colleague?
- Do you require a CRM tool or other marketing features such as Email Marketing to be a part of your website?
- Will you be using the same content on your website across mobile applications and need to streamline this?
- Will your website require any automation (ie enquiry emails or downloads) or personalisation for individual website visitors?
- Is e-commerce a consideration, either now or in the future?

Content Management Systems Available:
Custom Website Design & Development
Custom Website Design & Development
WordPress Website Design
WordPress Website Design
SharePoint Website Development
SharePoint Website Development
Sitecore Website Development
Sitecore Website Development
HubSpot Website Development
HubSpot Website Development
Drupal Website Development
Drupal Website Development
The Importance of a Content Management System
A Content Management system is one of the most powerful development tools of the internet because in a world where websites are vital for business success, CMS solutions ensure that websites are well maintained, easy to update and easy to build.
To sum it up as simply as possible, a CMS helps users build, manage, and modify content on a website without the need of technical know-how or technical expertise. That is: you do not need to write code in order to build or add to your website.
What a CMS can do for your Business
CMS functionality depends on what system you choose to work with and what your objectives are as a business however, there are several features that are available with almost all CMS systems. Either these are standard or part of additional plugins, and include:
- Blogging functionality
- Media Publishing
- Contact Form or Lead Generation Form Creation
- Newsletter Creation and Management
- Calendar
- Online Form Creation
- Forum Capabilities
It all comes down to what it is you want from your website. Once you understand your goals and objectives, it is easy to find the right CMS for your website and your website. And we are here to help you do just that.
Free Business Growth Guide
Economies, companies, and the world at large have witnessed massive changes over the last three years.
It’s businesses with the dexterity and agility to shift with the times that stay ahead of the game. At NEXA, we don’t just want your business to survive in ever-evolving markets and business environments. We want you to thrive. NEXA’s latest edition of the Business Growth Guide is designed to show you just how your business can achieve that.
The Business Growth Guide is filled with all the fundamental knowledge you need to orient your current business goals, as well as the latest information about marketing, sales, service, and people.
Put your business ahead with a copy of this valuable, free resource.
Case Studies
What our clients say
NEXA was HubSpot’s first partner in the Gulf region and joined the partner program almost 10 years ago. They have been integral in educating the region about inbound marketing and sales and have applied their expertise to strategic clients in the technology, real estate, and education space. One of the key differentiators with Nexa is their proven capabilities to customize their services to find the right solution and solve for the customer’s needs.
Jeetu Mahtani - HubSpotSenior VP & Managing Director,
International - HubSpot
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
Digital Marketing Lead,
RED MILLS
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth. It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
We consider NEXA to be valuable business partners from whom we will continue to seek business growth strategies.
Nolte KüchenSince NEXA has taken over the optimization of the Rove Hotels website, we’ve not only seen an increase in qualified traffic but also an increase in conversions. The NEXA team also worked closely with our in-house team during the transition to a new website, which can often be a tricky exercise. Thanks to the team, the transition was incredibly smooth and within a few weeks, we noticed even higher search traffic coming onto the website.
Overall we find the team very responsive and senior management actively involved in the process.
Rove Hotels
When it came to attracting leads across the MENA region, we were at a loss. We turned to NEXA to assist us in reaching this large target audience.
Needless to say, our expectations were exceeded. NEXA helped us rank in the search engine results, across multiple locations and brought us the highest quality leads and improved sales for Toshiba Printers.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
We partnered with NEXA to enhance the digital presence of Dubai Creek Resort and elevate visibility across our key offerings - dining, golf, spa and luxury villas. With a tailored and data-driven SEO strategy, NEXA delivered impressive results, including a 20% YoY increase in organic traffic visibility and a noticeable uplift in bookings for our premium services. Their campaign not only met but exceeded our expectations, securing top rankings in highly competitive categories such as 'Best Thai Restaurant in Dubai' and 'Golf Villas in Dubai.
Compared to previous years, the growth in our website's visibility, keyword rankings and traffic has been remarkable. NEXA’s deep expertise, strategic approach and commitment to continuous optimisation have played a critical role in that success. Their work has transformed our digital presence, strengthened our position in the luxury hospitality space and driven measurable business impact. We truly value this partnership and look forward to achieving even greater results together.
Afrah Aziz
Senior Digital Marketing Manager,
Dubai Creek Resort
Our partnership with NEXA has been nothing short of transformative. In just a few months, we’ve seen remarkable SEO results driven by their expertise, ownership and proactive mindset.
They don’t just respond-they anticipate, innovate and deliver. Their impact on our brand visibility has been outstanding and we believe they truly deserve this recognition.
Amira Elkoushiry
Brand and Digital Experience
e& enterprise
Working with NEXA supported our goal of strengthening our digital presence in a sensitive and highly regulated environment. We needed localized content, stronger visibility, and support for both B2B and B2C growth. Your team worked within strict guidelines, respected our data and security protocols, and helped us reach audiences across key sectors.
The improvements in our traffic, visibility, and engagement reflect the impact of this partnership. NEXA delivered work that aligned with our standards and long-term goals.
STC
NEXA has been an exceptional partner to work with. Their team is fast, responsive, and highly reliable, especially when it comes to ad-hoc requests and time-sensitive work. What truly sets them apart is their accessibility the team is always available, proactive, and willing to go the extra mile to deliver quality results. We value their agility,
professionalism, and commitment, and look forward to continuing our collaboration
Assistant Director ‑ Marketing,
Dubai Silicon Oasis
When we first embarked on this journey with NEXA, we never imagined that this would be the outcome. We’ve achieved much more than we ever thought possible in such a short amount of time.
The team at NEXA have gone above and beyond our goals for this project and have helped us revolutionise our business model.
We now understand why so many of our brokers have used NEXA’s services!
Start Your Growth Journey with NEXA!
Let’s dive into your ideas, achieve your goals with precision and design tailored strategies that fit your needs. We’ll work with you to set clear expectations, goals, and metrics.
Nexa HEAD Office
Floor 2, Building 4, Union Business Park, Dubai Investment Park 1, Dubai, UAE
CONTACT DETAILS
Phn: +971 52 869 2447
Tel: +971 44 329 464
Email: support@digitalnexa.com
Nexa UK Ltd.
Peter House, Oxford Street,
Manchester, M1 5AN
UK
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa NYC Office
Suite 219, 126 Dudley Street,
Jersey City, New York
USA
CONTACT DETAILS
Email: support@digitalnexa.com
Nexa AUSTRALIA Office
Waterman Eastland, Maroondah Hwy, Ringwood VIC 3134
CONTACT DETAILS
Tel: +61 412 464 707
Email: support@digitalnexa.com
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