User Experience (UX) Design refers to the process that design teams use to create websites that provide the user with a meaningful, easy to use online experience. UX Audits provide a way to pinpoint less-than-perfect areas of the website or digital product, revealing which parts of a site or app are causing problems for users and preventing conversions.
UX audit and design services involve analysing and designing the entire process of acquiring and integrating systems into a website to ensure branding, design, usability and functionality all work together seamlessly.
A professional UX designer will create a meaningful user experience, define your customers journey on your website, and find out what is most conducive for converting your visitors into leads.
The goal is to create a website that is accessible and accommodating for users, and a designers task varies from user research and creating a buyer persona to designing wire frames and testing design elements.
UX Audits allow you to analyse what is working on your site, and what is getting in the way of conversion, and this helps you focus on what is working and gives you insight into how to fix what is not working.
By implementing professional UX design, you are able to fulfill the users' needs, keeping them on your website for longer, turning them into leads, and converting them into customers.
Essentially, if you do not design for usability, your business will miss out on opportunities as you are ignoring the unique needs of your audience and the core purpose of your website.
For every moment a user spends on your page, the UX design will impact their opinion of your brand and ultimately create or lose a conversion - and this is the importance of User Experience.
Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.
Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift?
Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.