At its core, social media enables you to showcase your products and services and forge connections. This is what makes it an effective tool to use, especially in the current golden age of B2B marketing. By developing your social media presence, you will be able to invoke a personality to match your brand. This brand culture appeals to the faces behind the business that you’re reaching out to, ultimately building relationships with them.
Your B2B social media presence is multifold, therefore it needs to cater to your industry, your customers, and your employees. Not only does it place you within the market, but it also plays an important role in developing your Employer Brand and engaging in Corporate Social Responsibility.
Managing your platforms from this standpoint will share your business’s ethos holistically by showcasing its positioning within the community. This allows you to share your unique solutions, leverage advocacy, and attract those that want to work with like-minded businesses.
Making your B2B social media strategy a primary means of your digital marketing will help you to increase awareness among audiences, deepen the understanding of your solutions, and secure more leads. Having effective management in place will aid digital marketing, resulting in business growth and cementing a trusted presence in the B2B community.
More than just a space for showcasing products and services, social media channels can be used to build rapport and explain concepts. It also provides the opportunity to humanize your brand and manage your community, both of which help in fostering relationships.
Part of devising your social media strategy will include platform selection. This ensures your business has a presence where it is needed. When it comes to B2B marketing, the main platform to use is undoubtedly LinkedIn, followed by social media heavyweights Facebook, Instagram, YouTube, and TikTok.
Content shared in B2B social media platforms should incorporate what the business offers and is working on. Let your audience in on exciting projects, products, or services. When excellence is achieved, it needs to be shared sincerely to celebrate these achievements. B2B marketing needs to uphold a professional edge across all social media activity, from brand voice to quality visuals.
In getting to the ‘social’ part of social media, B2Bs need to collaborate. This applies to those you're targeting, from sharing partnerships you have to your business customer success stories. You can also provide insight into the working culture at your business and show how your business fits into the industry and community at large.
Social media managers need to keep abreast of the latest social media trends. That includes a surge in video content, which can be highly effective for your B2B. Consider multi-modal means of communicating with your audience, from webinars to animated videos. It is also noteworthy to mention that these channels are part of the support and customer service, which is especially true with B2Bs who spend a longer time in the sales funnel than B2Cs do.
Social media is diverse in that there is long-lasting content and ephemeral content (which only lasts for a limited time). To be successful, your strategy needs to include both of these types of content, expressed through diverse multimedia content. Static images, graphics, videos, gifs and captions are all examples of this to intrigue and captivate audiences.
Work with a creative agency with extensive experience in managing the social media accounts of leading brands. We have all the tools, techniques, and specialists in place to effectively manage your community so that your business runs its social media smoothly.
Social Media Marketing Services by Nexa
Nexa has experience in creating award-winning social media campaigns for our clients.
When devising your social media strategy, we will present you with:
Our community managers manage your social media accounts on a daily basis. This includes publishing content, engaging with audiences, generating trust, and building your presence on a daily basis. In addition, our team will connect with relevant communities, build relationships, and create value for the members of those communities, keeping your brand front of mind at all times.
Working alongside our community managers, our in-house team of Graphic Designers, Copywriters, Photographers and Videographers will be on hand to ensure that the content created for your brand is on point and adhere to brand guidelines.
FOR THE POST COVID-19 RECOVERY, SOCIAL MEDIA PLAYS AN INCREASINGLY IMPORTANT ROLE
Social and digital marketing is now at the forefront of marketing activity as more and more businesses look to these channels to generate new business opportunities foregoing strategies like brand awareness and instead favouring fast, lead generation or sales activities.
In our latest eBook, we provide the latest tips and tactics for each Social Media platform and how businesses can drive revenue through these channels through lead generation campaigns and sales. Download your free copy now.