Sales & Marketing Alignment Services


Aligning marketing and sales generates qualified leads and grows your business

At Nexa, we know that when sales and marketing strategically align, your company optimises its marketing and sales cycles as a whole resulting in reduced costs, increased in growth and return on investment. 

The Nexa team understands the modern-day sales funnel and how to align sales and marketing to influence the value and speed of a sale. In the digital age, an agency cannot merely focus on one or the other; they need to align the two to get the best possible business growth results.

By aligning your sales and marketing strategy, you have the greatest opportunity to improve your overall business performance. When both your sales and marketing teams work cohesively, you will dramatically increase your marketing return on investment, sales productivity and bottom line. 

What does Sales & Marketing Alignment Entail? 

We will create a customer journey that begins at the awareness stage and goes right through to the brand loyalty stage, ensuring everything is tied together to make for a streamlined customer experience.

We will also use CRM technology to track your customer's journey, collect data and provide in-depth analytics around their experience. We will implement targeted email marketing, lead nurturing and marketing automation solutions. 

As a Diamond HubSpot Partner and Premier Google Partner, we combine extensive experience and expertise to ensure that high-quality marketing sales leads are generated and then supported by a winning, sales process supported by best in class sales technology. In partnership with HubSpot, our team helps clients using the HubSpot platform to drive business growth with its inbound marketing approach - it is the epitome of sales aligned with marketing. Learn more about HubSpot

Generating sales with marketing leads

Marketing teams communicate with your audience, bridging the gap between supply and demand. When aligning your business operations, you can promote your business as well as guide customers through their buyer journey. This builds stronger relationships and results in more sales. 

Marketing, at its core, is aligned with sales, since increasing sales is a primary business goal. However, when these departments share information regarding the customers, there is more transparency and success within both departments. 

Marketing that is designed to encourage and support sales includes advanced targeting and a focus on both the generation and nurturing of leads. 

Leads refer to potential customers who share exchanges with a business. They are vital to marketers as they are responsive and receptive. With the right messaging and guidance, they can be directed towards making a sale and becoming a loyal customer. 

Nexa has a team of lead specialists who can generate, captivate and qualify these leads. This includes the distribution of lead magnets, which are incentives for the potential customers to make their move from dealing with the marketing team to moving on to deal with the sales team. In doing this, we pay close attention to the stage at which a customer is at, and appeal to their needs in various ways, whether it's through email, social media or advertising. 

We also have experience in following the Account-Based Marketing approach, whereby our marketing is directed straight towards those audience members who are ready to make a purchase. Leads are, overall, a valuable resource for any business to have and work on retaining. 

Nexa's marketing methodology has been tried and tested for over a decade. We know what works and assist our clients in applying these strategies. Harness the real power of marketing meets sales and watch your business grow. 



Business Survival in 2021


It’s time to take the next steps for your business.

Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.

Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift? 

Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.

Download E-Guide
NEXA-book-2021 (1)

Get in touch

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Our Offices

Nexa Head Office

Office 1205, Grosvenor Business Tower,
Tecom, Dubai, UAE
P.O. Box: 123439

Nexa UK Ltd.

Peter House, Oxford Street,
Manchester, M1 5AN

Nexa NYC Office

Suite 219, 126 Dudley Street,
Jersey City, New York


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