Marketing automation strategy refers to working with a software platform that is designed for marketing and sales departments to effectively market their business on multiple online channels by automating repetitive tasks, ensuring a streamlined process.
HubSpot is widely recognised as one of the most powerful marketing automation platforms for well over a decade.
Today, HubSpot powers the marketing engines for some of the most recognisable companies in the world, helping them to efficiently scale their marketing by integrating all aspects of their online presence and Nexa is proud to be a Diamond HubSpot partner agency.
Businesses that use marketing automation software will experience more website traffic, more leads, more sales, and a greater customer retention as marketing automation engages your customers as well as your prospects through highly relevant content, and will also provide you with analytics and insights into your target audience.
Marketing automation streamlines, automates, analyses and measures all your marketing tasks and workflows, allowing you to become more efficient in your marketing endeavors while at the same time increasing your sales and assisting your sales team.
Marketing automation is essentially the hub of modern marketing, and allows you to scale all your campaigns, reach prospects, qualify leads and ultimately demonstrate your return on investment.
If you are looking to streamline your marketing and sales processes, we are here to help.
Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.
Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift?
Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.