Digital Transformation Consultation for Businesses

What is Digital Transformation

Digital Transformation refers to the adoption of digital technology that is used to transform a business by replacing traditional and manual processes with digital innovation and technology.

The Importance of Digital Transformation

Thanks to new technologies such as Customer Relationship Management Software and online workflow platforms, businesses are able to streamline all processes in a single place, from sales and marketing through to customer service. This allows teams and departments to focus on what they do best as opposed to wasting precious time working on manual tasks such as data storage, filing, and follow up emails or calls.

Customer Relationship Management Software of Digital Transformation

Customer Relationship Management software (CRM) is the most effective and latest form of digital transformation for businesses of any size or industry.

A Customer Relationship Management system such as HubSpot, gives businesses the opportunity to store all of their important data, from lead data to workflow information, in a single place. This kind of platform offers a centralised location for marketing, sales, and service teams to work seamlessly together, limiting the possibility of human error.

What Customer Relationship Management Offers:

• Marketing: CRMs capture lead data, allowing your marketing team to analyse patterns which can be used for future business forecasting and future marketing strategies.
• Your CRM can integrate with all your digital marketing efforts, from email marketing to social media marketing and website marketing. 
• A CRM allows you to send personalised and automated email campaigns based on your leads buyer intent and segmentation - ensuring your leads receive messaging based on where they are at in the buying cycle. This means that every lead or customer received emails that are relevant to them. This also saves your marketing and sales team time as these are automated and personalised through the platform itself. You are able to set up "triggers" that ensure your leads are reached at the time, encouraging them to them to take a specific action and drive them through the buying cycle. 
• Centralised Database: You are able to store all your lead data in a single place and you are able to keep all teams schedules, appointments and information in the same location. The information stored on the CRM should include everything from conversations that have taken place through email, social media communications, client reviews, testimonials, telephone calls and more. As this information can be collected in real time, you eliminate chances of human error or mistakes - ensuring your hotel is always up to date on what is happening with guests, staff, marketing efforts and bookings alike. 

Based on the above, data is key to business transformation and will help you take your business to the next level.

This is just one element of Digital Transformation and we will work with you to see what tactic will work best for your business and your goals.