Digital Transformation Consultation for Businesses


Which areas of a business can be impacted by Digital Transformation?

Digital Transformation for businesses can be defined as the change in activities, processes and procedures that a company embarks upon when integrating digital technologies within many, if not all aspects of their businesses. Successful Digital Transformation implementation can produce efficiencies by streamlining processes, operational functions and positively impacting revenue.

Nexa's Digital Transformation strategists and consultants work with leading IT and Consultancy firms to help plan and deliver winning Digital Transformation strategies.

What is Digital Transformation

Digital Transformation refers to the adoption of digital technology that is used to transform a business by replacing traditional and manual processes with digital innovation and technology.

The Importance of Digital Transformation

Thanks to new technologies such as Customer Relationship Management Software and online workflow platforms, businesses are able to streamline all processes in a single place, from sales and marketing through to customer service. This allows teams and departments to focus on what they do best as opposed to wasting precious time working on manual tasks such as data storage, filing, and follow up emails or calls.

Customer Relationship Management Software of Digital Transformation

Customer Relationship Management software (CRM) is the most effective and latest form of digital transformation for businesses of any size or industry.

A Customer Relationship Management system such as HubSpot, gives businesses the opportunity to store all of their important data, from lead data to workflow information, in a single place. This kind of platform offers a centralised location for marketing, sales, and service teams to work seamlessly together, limiting the possibility of human error.

What Customer Relationship Management Offers:

  • Marketing: CRMs capture lead data, allowing your marketing team to analyse patterns which can be used for future business forecasting and future marketing strategies.
  • Your CRM can integrate with all your digital marketing efforts, from email marketing to social media marketing and website marketing. 
  • A CRM allows you to send personalised and automated email campaigns based on your leads buyer intent and segmentation - ensuring your leads receive messaging based on where they are at in the buying cycle. This means that every lead or customer received emails that are relevant to them. This also saves your marketing and sales team time as these are automated and personalised through the platform itself. You are able to set up "triggers" that ensure your leads are reached at the time, encouraging them to them to take a specific action and drive them through the buying cycle. 
  • Centralised Database: You are able to store all your lead data in a single place and you are able to keep all teams schedules, appointments and information in the same location. The information stored on the CRM should include everything from conversations that have taken place through email, social media communications, client reviews, testimonials, telephone calls and more. As this information can be collected in real time, you eliminate chances of human error or mistakes - ensuring your hotel is always up to date on what is happening with guests, staff, marketing efforts and bookings alike. 

Based on the above, data is key to business transformation and will help you take your business to the next level.

This is just one element of Digital Transformation and we will work with you to see what tactic will work best for your business and your goals. 


Business Survival in 2021


It’s time to take the next steps for your business.

Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.

Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift? 

Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.

Download E-Guide
NEXA-book-2021 (1)

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