By definition, "branding" is a marketing practice in which a business creates a name, design, logo and look and feel that is unique and easily recognisable. A business brand should always be designed as a true and honest representation of what a business stands for and should reflect how a business wants to be perceived by its target audience.
In order to create a successful business brand a strategy needs to be put in place as the marketing landscape can easily become fragmented which can quickly result in branding inconsistency throughout marketing platforms - and well thought out branding is all about consistency.
Nexa understands the importance of unwavering branding and ensures that your brand is represented accurately across all your marketing campaigns, from web design and social media platforms to print marketing.
It takes less than a second to make a first impression, and as a business, you always want your first impression to be a good one. Even the most elaborate marketing strategy can only gain traction and become noticeable if your brand is represented correctly.
This means that your brand needs to quickly catch the eye of the consumer and keep the consumer interested in what you are offering. You need to create a brand that rises above the noise of your industry and makes your target market look twice - and good brand design helps you achieve this goal.
Brand Design builds credibility as well as brand awareness by creating a consistent visual tone and language that viewers can quickly identify. Your business needs to make a good impression and a poorly designed brand will immediately deter the consumer and lead them to your competitor.
The value of good brand design can never be understated, from a well branded website and social media page through to packaging and pamphlets, your brand needs to tell a consistent story and drive your target market to action.
The Nexa design team is here to bring your brand to life and keep your business front of mind through expert brand design services.
Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.
Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift?
Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.