Nexa is the region's most experienced B2C and B2B lead generation agency, having created hundreds of informative E-guides and E-books for many international and local businesses.
E-books and E-guides have become an important part of content marketing and work well as part of a lead generation campaign. E-books and E-guides provide valuable and helpful information and it is this type of content that has the power to nurture relationships with leads, inform prospective buyers and drive these prospects to convert.
Let’s be honest, everyone appreciates something that is free and you will watch your leads database grow if you provide your target market with valuable resources that do not cost them anything - and this is where E-Books and E-Guides come into play.
E-Books and E-Guides are designed to provide your target market with helpful and useful information but unlike website blogs, your audience will only be able to access this long-format content by providing their contact details and this usually means that they will have to fill in a lead form in order to download the guides you have created.
This is why E-Books and E-Guides are referred to as "Lead Magnets." This kind of strategic content provides leads with helpful information in exchange for their contact information which gives marketers the opportunity to build a database of potential customers. This involves building up an email list of prospects and customers that you can use to consistently build value and promote your business.
At Nexa we understand the complexity of this kind of content and our expert design and content team will put together E-Books and E-Guides for your business that are in-depth, outline technical topics, provide step by step tutorials or offer industry specific insight. Essentially, we will create E-Books and E-Guides for your target market, and help you gain more leads through this process.
Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.
Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift?
Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.