Here's a fun fact: About 60% of the traffic on this website is generated from our blog articles!
High-quality blog articles can provide large, highly qualified volumes of traffic to any website. Despite blogs being advocated by Google as something all businesses should be publishing, many are still unsure of the benefits of hosting a blog on their website.
Content creation is arguably the most crucial part of your digital marketing efforts because blogs and thought leadership articles help you build trust and connections with your target audience while fueling all your marketing goals and business objectives.
At Nexa, we know that consistent and informative blog and article content has the power to drive traffic to your website, engage your audience, build brand trust and convert leads into sales. Our team of experienced content writers will create blogs and articles that speak to your target audience and drive them to action, helping you improve your bottom line.
Marketers are the first to stand by the fact that in today's digital world, "Content is King." The role of content within a digital marketing strategy is significant. It is directly related to all other digital marketing tactics because blogs and articles are what attract online prospects to your website and your business. Without high quality and informative content, the effectiveness of all your digital marketing efforts, from Search Engine Optimisation to Social Media, will be compromised.
Google and other search engines are searching for pages that contain relevant, meaningful, helpful, and high-quality information related to the searcher's query. These search engines want to make sure they are directing a user to a website that can help them and offer what they are looking for exactly - this is why content marketing is vital to online success.
Blog articles are a way to update your website regularly and form one of the most important parts of content marketing. Content that you share on blogs can also lend itself to other forms of content that make up your marketing mix, from highlights to share on social media, or as snippets of gated content that can generate leads. This form of content is seen as a long-term investment.
The benefits of publishing consistent blog articles include:
At Nexa, we will create blogs and articles that speak to your consumer and establish your business as an industry leader.
We will also distribute your content to the relevant channels to ensure it is seen by potential clients and is used as a powerful lead generation tool to ensure a great return on investment for your business. Our content writers will produce engaging articles for your website that will provide you with all of the benefits listed above, following best practices and optimisation.
Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.
Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift?
Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.