Blog & Article Creation

Marketers are the first to stand by the fact that in today's digital world, "Content is King." The role of content within a digital marketing strategy is significant. It is directly related to all other digital marketing tactics because blogs and articles are what attract online prospects to your website and your business. Without high quality and informative content, the effectiveness of all your digital marketing efforts, from Search Engine Optimisation to Social Media, will be compromised.

Google and other search engines are searching for pages that contain relevant, meaningful, helpful, and high-quality information related to the searcher's query. These search engines want to make sure they are directing a user to a website that can help them and offer what they are looking for exactly - this is why content marketing is vital to online success.

Blog articles are a way to update your website regularly and form one of the most important parts of content marketing. Content that you share on blogs can also lend itself to other forms of content that make up your marketing mix, from highlights to share on social media, or as snippets of gated content that can generate leads. This form of content is seen as a long-term investment.

The benefits of publishing consistent blog articles include:

• Industry leadership, as it will establish your brand's place among its competitors
• Credibility by showcasing the knowledge that your brand has
• Customer satisfaction by providing valuable content 
• Improving organic reach and traffic to your website 
• Blog articles are a great way to build links and network
• Good content is shareable, which will increase your reach
• Blogs can be diverse, with video and social media embedded to make it more compelling
• From shorter update posts to more in-depth guides, blog articles can explain concepts that your audience needs to understand or provide them with creative ideas or entertaining storytelling related to your brand
• Encourage discussions with your audience and gain insights based on the performance of your posts

At Nexa, we will create blogs and articles that speak to your consumer and establish your business as an industry leader.

We will also distribute your content to the relevant channels to ensure it is seen by potential clients and is used as a powerful lead generation tool to ensure a great return on investment for your business. Our content writers will produce engaging articles for your website that will provide you with all of the benefits listed above, following best practices and optimisation.