Nexa Case Study: Preparation for Life

PFL (Preparation for Life) Pvt Ltd is a part of PFL Group International, one of the leading UK owned and managed student placement agencies. PFL was established in 1997 and has come a long way in 17 years, retaining its excellence in study abroad and visa counselling. They offer the widest range of services and commitments to their student customers seeking higher education to UK and Europe, Australia, New Zealand, Canada, USA and the UAE.

The Brief

With students being the lifeblood for the business, PFL required an aggressive digital marketing campaign that had one distinct and clear focus: High quality lead generation from highly specific source markets.

In essence, our team were tasked with creating brand, product and service awareness to students based in the UAE, Asia and Africa.

Based on just a 6 week campaign, the results exceeded all expectations.