Nexa was selected by the College of Fashion & Design, a new university in the UAE, as their Digital Marketing partner.

The campaign focus was centered around content and inbound marketing with social media, search (organic and paid) and marketing automation (email, workflows and lead scoring – all powered by HubSpot) being integral content distribution vehicles.  Our team also helped to setup the student enrollment and sales funnels to ensure that marketing effort was correctly mapped to student enrollments and revenue.

As a new university in a highly competitive market, our objective was to create trust and credibility for the institution using content and online visibility.  With our understanding of the regional education sector, we knew that reaching just students wouldn't be enough.  We therefore targeted schools, parents and other stakeholders involved in making further education enrollment decisions.