Generative Search Optimisation (GSO)
Conversational search through AI platforms such as ChatGPT and Perplexity are rapidly changing search behaviour.
Traditionally, most people would turn to a search engine such as Google or Bing when in the need for information or a service provider. But with the advent of AI, data suggests that two major changes that are currently taking place, that all companies need to be aware of:
(1) Organic search traffic from search engines is declining - FAST. Search Engines themselves are providing more AI based insights at the top of search engine pages, reducing the need to click through to a website.
(2) More and more traffic is being generated through platforms such as ChatGPT and Perplexity, which provide a more user-centric and conversational approach to obtaining information.
A major consequence of this, is the need for companies to optimise their websites and content for AI. We call this process Generative Search Optimisation.
We anticipate that this trend will continue to eat away at traditional organic search traffic, which has significant impact on those companies that have relied on this channel to drive business growth.
Generative Search Optimisation - Approach and Services:
- AI Visibility Analysis (Gemini, ChatGPT and Perplexity)
- Current AI Presence
- Intent Distribution & Analysis
- Competitor Analysis
- AI Brand Sentiment Analysis
- Optimisation Opportunities & Recommendations
- Optimisation Implementation
Success in Action
