Growing a business today is harder than it's ever been. Today's consumers are highly empowered and have access to more information than ever before. As a consequence, purchasing habits and decision making processes have changed. While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
With the increased customer empowerment, this has had an impact on how organisations manage their sales processes. Learn why the traditional sales and marketing funnel no longer seems to be a functional model and needs to be replaced with a more customer centric strategy - the Flywheel.
If your business is growth focused in 2019, learn how you can align all your teams to achieve your KPIs and real growth which is impacted by customer satisfaction.
This free e-book not only highlights the needs of today’s customer - their decision making and buying processes, but also helps businesses understand what the biggest drivers of business growth will be in 2019.