Over the last 2 to 3 years, the role of social media and its impact on businesses has changed drastically. While social media was previously used as a customer service and brand visibility mechanism, today its role is much more significant and can impact various parts of a business.
For many businesses, social media platforms such as Facebook, LinkedIn, YouTube and Twitter are used as sales lead generation platforms. After all, the extensive databases of users that are using these platforms combined with the advanced options available to businesses means that target customers can be reached.
For retailers and e-commerce businesses, social media platforms such as Facebook, Instagram, Snapchat, LinkedIn and Pinterest are being used as direct drivers of footfall (or website traffic for e-commerce retailers) and sales revenue.
Growing a business today is harder than it's ever been. Today's consumers are highly empowered and have access to more information than ever before.
While this presents a challenge to businesses, it's hugely important to understand why a company needs to re-think their growth strategy and shift their attention to the customer.
If your business is growth focused in 2019, learn how you can align all your teams to achieve your KPIs and real growth which is impacted by customer satisfaction.
Now in it's Third Edition, this free, annual e-book not only highlights the needs of today’s customer but also helps businesses understand what the biggest drivers of business growth will be in 2019.
Over 10,000 copies of last year's e-book were downloaded. To download your copy, please click on the link below.