Recessions, Pandemics or Downturns - call it what you like. The reality is that each of these can create a damaging impact on businesses and in some cases negatively impact entire industries.
But with challenges, comes opportunity and Amit & Andrew are delighted to welcome David Cook, CEO of Contractors.Direct to the Digital Growth Show this week.
David is a multi-award winning visionary and in an incredibly short space of time, has not only created a new industry segment that is disrupting the way business has traditionally been done, but also turned this business into a multi-million dollar entity.
David will be sharing his story, his thought process and will provide tips and tactics to future disruptors looking to make their mark on an industry.
Register below - even if you can't attend the live show, we'll share the content later
The Digital Growth Show is a live show that broadcasts every Tuesday at 12pm (UK) / 3pm (UAE). Here are our previous episodes:
Data should be driver of most important decisions made by a company.
But in the digital marketing world, where we are flooded by data, how do we which data is the right data to trust and make meaningful assessments for a business?
In this episode, Amit & Andrew analyse the type of data that marketers, sales professionals and business leaders should be focusing on for the betterment of their companies. They'll look at key metrics from website data, search, social media, email and revenue attribution across channels. Return on Investment from these channels will also be analysed so that businesses can understand the impact that each activity has on the business.
The guys promise a JARGON-FREE episode with multiple takeaways for all that tune in!
Find out more with Amit & Andrew during this Digital Growth Show episode
Episode 18 - The 'Ultimate Lead Gen' Episode. Sales isn't for everyone. But with digital technology, search engines and social media, new lead generation channels have presented opportunities that theoretically, are designed to make selling easier. But have we gone too far? We believe this to be the case and that's why we've invited James Gosling, founder and CEO of Pipeline to the Digital Growth Show. Pipeline provide lead generation and sales focused consultancy through clever strategy and telemarketing. James will be sharing his thoughts and insights.
Episode 17 - The 'Search Engine Ownership' Episode. A very different kind of show for this episode as Amit & Andrew took on the SEO industry! Like many, we've been frustrated with how SEO has been portrayed by agencies as some form of mystical artform, that is applied to make a website rank at the top of search results pages. It's time to set the record straight and to redefine SEO in a new era of digital marketing. At Nexa, our team refer to SEO as being Search Engine Ownership and in this episode, we'll explain why.
Episode 16 - The 'No More Discounts' Episode. There are some who believe that the key to winning more clients is to reduce their prices or fees for the products and services that they sell. During times of struggle, this is a natural way of thinking. But how healthy is that for a business? There are many other options available and it's absolutely vital that businesses understand and explore these before engaging in discounting discussions with prospects and clients.
A familiar face and voice to many Dubai residents, James' professional activities currently include producing and presenting a variety of shows on the PODAHOLIKS podcasting network, based out of Dubai. For 12 years James produced and presented Nightline, a popular interactive English language radio talk show discussing issues of the day, on DubaiEye 103.8 FM.
Digital Growth Show - Episode 14: The 'Business Survival' episode. We recently published our latest E-Book - Business Survival in 2020: Fighting the Global Impact of COVID-19 and within this book we discuss the challenges that businesses are facing and how these can be overcome.
Digital Growth Show - Episode 13: The 'Starting a Business during a Pandemic' episode, where Amit & Andrew welcomed special guest Glenn Power to the show. Having quit his job at the beginning of 2020 to start his own business, COVID-19 presented unique challenges and delays that could never have been predicted. Learn how Glenn overcame these and how his business is doing.
Digital Growth Show - Episode 12: The 'Winning at LinkedIn' episode, where Amit & Andrew discussed strategies and tactics that have helped businesses and professional to increase their professional brand equity.
Digital Growth Show - Episode 11: The 'Future of Real Estate' episode, where Amit & Andrew welcomed special guest Helen Tatham, Associate Director at Savills to talk Real Estate. A fun episode!
Digital Growth Show - Episode 10: The 'You Ask, We Answer' Show where Amit & Andrew focused on answering the questions that matter to you and your business
Digital Growth Show - Episode 9: Content - Strategy, Ideation, Distribution, Measurement and ROI - Content as a winning strategy
Digital Growth Show - Episode 8: HubSpot's Service Hub - Customer Service Measurement & Client Retention Tactics
Digital Growth Show - Episode 7: HubSpot's Marketing Hub - Core Features and Overview
Digital Growth Show - Episode 6: HubSpot's Sales & CRM Platform - Core Features and Overview
Digital Growth Show - Episode 5: E-Commerce and the Future of Retail
Digital Growth Show - Episode 4: The Return of Hotels & Tourism post-COVID-19
Digital Growth Show - Episode 3: The Future of Sales
Digital Growth Show - Episode 2: Marketing Tips When Times Are Tough
Episode 1: Business Survival During Crisis & Catastrophe
Amit co-founded Nexa, a growth focused agency, in 2005 and has been the strategic driving force for the business during this time.
With almost 2 decades of experience within Digital Marketing, Amit has seen first hand, the dynamic environment with which businesses now have to operate in order to achieve growth and to succeed. With Nexa being the only Diamond-tiered HubSpot Partner in the GCC, Amit and the Nexa team, have worked with a multitude of businesses within a diverse range of industries providing and implementing highly successful sales and marketing strategies.
Amit's a keen golfer, avid football fan and passionate entrepreneur.
Andrew Thomas has 19 years experience in the GCC, the last 14 spent in the UAE, he has an in depth knowledge and practical experience of the digital media landscape.
Andrew's commercial experience coupled with a highly consultative approach, means that he is the goto reference for creating and delivering marketing and sales strategies in the region. Andrew works closely with enterprise level clients across the GCC aligning their growth strategies with lead generation, inbound marketing and sales performance optimisation.