The Arbor School

The Arbor School

AWARD WINNING CASE STUDY

The Arbor School: Digital Marketing Strategy for a Brand New School

The Arbor School is an ecological school delivering the National Curriculum for England focusing on ecoliteracy, sustainability and environmental justice. The Arbor School's educational vision focuses on project-based, experiential and outdoor learning. In support of this vision, the school offers modern, adaptive facilities, climate-controlled biodomes, ecological makerspace and learning gardens as key spaces to engage students in a deeper understanding of their ecology and environment.  
 

Objectives:  

  • Creating a digital marketing and lead generation strategy that aligns website optimisation, social media, search and paid digital campaigns; target international audiences and tourists

Challenges: 

  • Brand new school that was still under construction

Solution: 

  • Using HubSpot CRM and Marketing to align and integrate digital activity and measure sales performance
  • Creation of numerous campaigns using content marketing (including blogs, e-brochures, infographs) and landing pages with audience nurturing
  • Building of the school website
 

5

Month Campaign

1,270

Marketing Qualified Leads Generated

USD 17,000

Digital Advertising Budget

1:34

Return on Investment (Year 1 Fees Only)
2-layers

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