The Arbor School is an ecological school delivering the National Curriculum for England focusing on ecoliteracy, sustainability and environmental justice. The Arbor School's educational vision focuses on project-based, experiential and outdoor learning. In support of this vision, the school offers modern, adaptive facilities, climate-controlled biodomes, ecological makerspace and learning gardens as key spaces to engage students in a deeper understanding of their ecology and environment.
- Creating a digital marketing and lead generation strategy that aligns website optimisation, social media, search and paid digital campaigns; target international audiences and tourists
- Brand new school that was still under construction
- Using HubSpot CRM and Marketing to align and integrate digital activity and measure sales performance
- Creation of numerous campaigns using content marketing (including blogs, e-brochures, infographs) and landing pages with audience nurturing
- Building of the school website