If you have sat in on any marketing meeting you will have heard the phrase "Content is King." Content marketing is vital for online success as it allows businesses the opportunity to connect with their target market by providing them with relevant, informative and helpful information.
At Nexa, we understand the value of content marketing and will design a content strategy that engages with your customers and potential customers, with the aim of building trust, gaining leads, nurturing relationships and converting your leads into loyal clients.
When a user searches for your product or service online, your website needs to appear on the first page of the search results - and as high up in the results as possible. And if you want to achieve this, you need to have a strong content strategy in place.
Search Engines such as Google are dedicated to providing users with content that is relevant, informative and helpful in relation to the what they are searching for through the platform. Because of Google's machine learning capabilities, the platforms is able to analyse the quality and value of website content, and if your content is deemed relevant, your website will rise up the Google ranks, attract more traffic and gain leads. With this in mind, it is vital for you to have consistent, helpful and high quality content throughout your website.
By delivering the highest quality content and thought leadership blogs, you will increase your website ranking and keep users on your website for longer periods of time, which will inevitably lead to brand loyalty and of course, more sales.
These are just a few examples of what is required for a strong content strategy, other aspects of your content strategy will include social sharing, video content, infographics, content calendars, content automation, and content management.
Great strides have been made since the dark days 2020 and with the global vaccination drive, businesses are starting to breathe again.
Consumers have already shifted to a new definition of “normal”: habits have changed, buying decisions have been altered, and the whole consumer journey has been turned on its head. How can businesses adapt and cope with this “new” version of the world?
How can innovation help companies to achieve sustainable growth? What is the role of technology in this shift?
Our new book: Business Revival in 2021: Healing from COVID-19 aims to not only help businesses that need support but to also provide tips, tactics and recommendations to help businesses to identify and nurture new opportunities.