Your team are already posting on Facebook, chatting on Twitter and sharing YouTube videos but have you considered how this could reflect on your brand?
It is important to have a clearly written social media policy that encourages good practice and establishes guidelines.
Companies receiving negative press and even having to take legal action over their staffs' social media usage is becoming more common. Ensuring your staff understand what is expected can mean you avoid a PR disaster and keep your communications consistent.
Having a social media policy in place is important regardless of your company size as it defines the way your business is perceived online. We are experienced at writing social media policies for all kinds of organisations. All policies are tailored to the business and outline expected usage for your staff.
Considering potential scenarios and being fully prepared is crucial for both recognizing the risk and the opportunities social media presents.