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  • Gulf News - Audience Targeting Gets Sharper on Social Media


    Dubai: Social media — LinkedIn, Facebook, Twitter, Instagram, etc, – what are they really good for when it comes to business — whether it’s B2B or B2C? Until very recently, business saw social media principally as a route and a means to get closer to customers via greater ‘engagement’ and to provide insights and even transparency into their business operations. That is, to open up and socialise the business. Social media was also seen as an opportunity to express the personality of a business — to put a warm, friendly human face to the organisation.

  • Hotelier Middle East: How to market your hotel like a OTA


    Love them or hate them, the hotel industry would be hard pushed to live without them today: online travel agents (OTAs) take a share of revenues but they also deliver customers, create opportunities to build loyalty, and sell rooms that may otherwise remain unoccupied. This article discusses how hotel's can take back control and drive more direct, non-commissionable bookings for their business.

  • Hotelier Middle East: How to drive revenue through Facebook


    The Middle East hospitality sector has plenty of cause for optimism, but new room supply and saturation in the GCC’s F&B sector means marketers need to focus on building and sustaining customer relationships, and driving revenue through them. This article discusses the role and applications of Social Media for hotels.

  • Gulf News: Don’t place all options on one digital platform


    At October’s Pubcon — the premier social media and search engine optimisation conference — event in Las Vegas, I came across companies and entrepreneurs who had lost over 70 per cent of revenues and were close to going out of business, or worse, had already gone out.

  • Gulf News: Using Instagram images to talk up a good story


    Instagram is the fastest growing social media network in the world. In 2013, the live photo and short video mobile social media application exploded from being a quirky app used by 7 million daily users to the dominant player in an already crowded arena, now with well over 100 million daily users.

  • Gulf News: Online marketing needs convergence push


    Online marketing needs convergence push: It wasn’t so long ago that online marketers used to argue that offline and online activities needed to be aligned and integrated — while this is still true, some companies forget that the wide array of online activities also need to be fully aligned.

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